Our Way

TreasureRome is a family-run hospitality company, caring personally for a small collection of private homes in Rome, chosen for their character, location, and livability.

We Listen.

It begins quietly, in a room. Somewhere in Rome, with someone taking the time to listen. To notice. To sense what is needed – and then, what is desired.

At TreasureRome, we have always been drawn to the kind of hospitality that speaks before it announces itself. The warmth that lives in small, perceptive gestures. A fresh sprig of basil on the kitchen counter. A soft note left beside the espresso machine. A recommendation not given until the guest asks; and then, given perfectly.

We have never considered ourselves a conventional short-term rental brand, even if the category fits on paper. We are curators, yes. Of spaces, of homes, of stories. But we are also listeners. Sharp enough to catch what goes unsaid, responsive enough to turn a whisper of a wish into a memory that lasts for years.

The founding of TreasureRome was about doing things in a way that felt truthful. Our early days were shaped by alignment: a shared belief that real luxury is found in consideration – for people, for place, for the planet. And that belief continues to guide us.

A home is not simply what it contains. It is how it receives you.

We go beyond.

We are a small team, and intentionally so. Guided by co-founders, Henrietta and Carlo – since early 2012.

We know each other – our strengths, our edges, our quirks. There are days we bicker like siblings, but there is also a deep and unwavering respect that lives at the centre of how we work.

Each team member brings something wholly unique to our rhythm. Karina, our Guest Happiness Manager and radiant wild card – she seems to sense a guest’s emotional temperature before they even say a word. Brian, our Chief Experience Alchemist and Magic-Maker, whose gift for communication goes beyond efficiency. Together, among a few others, we move like a family might. Imperfect, intuitive, and connected.

This dynamic team gives rise to remarkable moments – the kind that reflect how “we go beyond”, and linger in the heart long after checkout.

Once, a couple staying in one of our apartments looked out at the view and decided (quite suddenly) to be married there. They asked us to help them organise it. With just one day to plan, we found the flowers, the music, the photographer. One of us even accompanied the groom to find his tuxedo. The ceremony took place with only the couple and our team present. It remains one of the most beautiful days we’ve ever been part of.

This, to us, is hospitality. The calling for additional, thoughtful care.

We are kind.

Kindness is rarely a word used in business settings, but we use it often. We believe in kind leadership. Kind hosting. Kind partnerships.

This extends to how we care for the environment; from our partnership with sustainable brands to our commitment to guest education. We don’t just hope our guests recycle; we teach them how to do it in Rome. We choose thoughtful materials (like bamboo toilet paper), avoid single-use plastics wherever possible, and partner with ethical suppliers. Even our espresso pods have their own dedicated collection bin.

But sustainability, for us, is personal. Deeply human. Our team is paid well, supported fully, and encouraged to bring their whole selves to work. If someone is struggling, we talk about it. If someone needs time, we make space for it. We partner with foundations. We support and give back to the Real Pearl Foundation. We treat people – guests, colleagues, collaborators – with care.

We hardly set out to become an experience brand. We simply followed what felt right, and what felt right was presence and the kind of connection that is felt in the fabric of your soul.

In believing this, we have become something quietly remarkable.

We are TreasureRome. A collection of thoughtfully hosted stays in Italy’s most storied city. And we are listening.

Our Core Values

The commitments that guide our portfolio and how we host.

Independent & Personal
Limited Edition by Design
Responsible & Future-Oriented

TreasureRome is independently owned and personally led by Henrietta and Carlo. Since 2012, growth has been deliberate, guided by long-term vision rather than expansion targets. Every home and every decision reflects direct accountability and enduring relationships with homeowners and guests.

Our portfolio is intentionally small and carefully curated. Each apartment is selected for architectural integrity, character, and the story of its owner. Every stay is shaped individually, without standardized formulas or scalable shortcuts.

We integrate sustainability into operational choices and property management practices. We collaborate with local artisans and businesses to support Rome’s independent makers and preserve local life. Hospitality, for us, carries responsibility toward the city, the community, and future generations.